One thing that's in plentiful supply at the Run and Walk - gratitude.
View fees and register online
Register in-person on Saturday, Sept. 9
Register in person at any of the following Boston Store locations on Saturday, September 9th from 10 a.m. to 4 p.m.:
- Bayshore - 5701 N Lydell Avenue Glendale, WI 53217
- Mayfair - 2400 N Mayfair Road Milwaukee, WI 53226
- Southridge - 5300 S 76th St, Greendale, WI 53129
Register in-person on Thursday, Sept. 14 and Friday, Sept 15
Register in person at the Children's Hospital of Wisconsin Corporate Center lobby from 9 a.m. to noon:
999 N. 92nd Street
Wauwatosa, WI 53226
Register in-person the day of the event (Saturday, Sept. 16)
In-person registration begins at 8 a.m. at the registration tent. The tent is located near the start line on 16th Street & Wisconsin Avenue, in front of the Alumni Memorial Union. Please note: there are additional registration fees if you chose to register at the event so we recommend registering prior to the event.
Help us help kids
Children’s relies on community support to fund the programs and services we provide for kids and families. That’s why individual and team fundraising is such an important part of Briggs & Al’s Run & Walk. 100% of the funds you raise provide critical support for kids and help us prevent and ease the suffering of children.
Good news — fundraising is easy
Kick start your fundraising by making your own personal gift. You can also log in to your participant center for fundraising tools that make it easy to send emails to your friends and family and ask for their support with a donation. Share your story on your personal page and let people know why you are helping us help kids — your story can inspire others to get involved. If you raise more than $100, you qualify to win prizes.
Individual Pledge Prizes
$3,500 and up: Door County Eagle Harbor Inn weekend escape for two plus logo quarter zip jacket*
$2,000 - $3,499.99: logo quarter zip jacket and a $50 Boston Store gift card*
$1,000 - $1,999.99: logo quarter zip jacket and a $25 Boston Store gift card*
$500 - $999.99: logo quarter zip jacket*
$250 - $499.99: long sleeve t-shirt*
$100 - $249.99: a 2-for-1 Marcus Theatres movie pass*
*To qualify for prizes, you must turn in your money at the pledge tent near the start line prior to the run on race day. All fundraising prizes must be picked up that day.
Top 3 Individual Fundraisers
1st place: 16GB iPad mini
2nd place: Two night stay at The Pfister Hotel and $150 gift certificate to Mason Street Grill
3rd place: $250 Boston Store gift card
*Prizes will be mailed to winners post-event.
How do we describe the courage and spirit of the kids we serve? We call them Children's Champions.
At Briggs & Al's Run & Walk, our Children's Champions are the guests of honor, and we enjoy giving them the red-carpet treatment! Champions receive free registration and a t-shirt to the event and enjoy an exclusive Champions breakfast while Star Wars characters and Disney princesses mingle in the crowd.
As excitement builds, we invite families and their Children's Champion to stand on a raised platform at the start line, so thousands of runners and walkers can high-five and wave to the kids as they pass.
Would your Champion enjoy a day of celebration? Register now and choose "Children's Champion" as the participation type for your Champion.
Our corporate sponsors are a vital part of the Briggs & Al's Run & Walk story. We simply could not do this without them. A special thank you goes to Briggs & Stratton — our title sponsor for more than 20 years, and a company that walks the walk with an impressive team turnout and impactful fundraising. Boston Store, Marquette University, and Tricom Funding have also provided invaluable support through sponsorship, team participation and fundraising for numerous years, and we are deeply grateful.
How do sponsorships benefit corporations and organizations?
- Sponsors' names are aligned with one of the nation's largest independent run/walks, a highly valued and high-profile Milwaukee event, and a world-class pediatric hospital — ranked No. 4 in the nation by Parents magazine.
- As a signature event for Children's Hospital, Briggs & Al's Run & Walk — with its sponsors — is promoted throughout the community and state with a comprehensive 360° awareness campaign, print, billboard, media, TV, radio and online.
- Each year, more than 15,000 people participate in the run and walk, all of them wearing t-shirts bearing sponsor logos, and receiving collateral bearing sponsor information.
- We offer a range of sponsorship options to fit individual company needs.
Check out our sponsors here!
For more information on sponsoring this event, please email email@example.com.
Every year, we are humbled by the success of this community event. We owe a tremendous debt of gratitude to our 500 volunteers (yes, 500!) who help Briggs & Al's Run & Walk go smoothly for everyone involved.
Interested in being part of the story by volunteering your time? Our volunteers do all kinds of crazy and fun things, from handing out water to shouting times to runners as they pass. Some even guard driveways to help keep everyone safe, and all of them make a difference for kids.
Questions? Give us a call 414-266-1520 or email firstname.lastname@example.org.
Register to become a volunteer now
The Health and Fitness Fair takes place as part of the finish line celebration on the Summerfest grounds. This is one of the area’s greatest opportunities to promote your commitment to the community of Milwaukee, while supporting the advancement of healthy lifestyles of everyone in attendance. More than 15,000 participants take part in Briggs & Al’s Run & Walk every year, making the Health and Fitness Fair a great way to reach thousands of potential customers and support a good cause.
Register for the Health and Fitness Fair now
Interested in entertaining our participants along the route? Cheer, sing, and dance for over 15,000 participants as they run, walk and roll down Wisconsin Avenue to the finish line! With your help, we will continue to make a difference by helping kids lead healthier lives. All members of your group who perform at the event will receive a free Briggs & Al’s Run & Walk t-shirt.
Register to be a route entertainer now
One thing that's in plentiful supply at the run and walk - gratitude.